Scoring Pains: Should You Use Business Drivers or Business Outcomes To Score Your Projects?
Business Drivers are any important part of a business such has cost, capital expenditures, marketing, custom support or superior products, etc… They are Touch Points that influences an organization’s value.
Business Outcomes are items that the customer deems important and that addresses the customer pain points or an opportunity to enhance the customer’s perspective. Think Customer Focus, Getting the Customer’s Journey and Experience Right.
Gerald J. Leonard
Gerald J. Leonard is an international expert on the topics of Developing A Culture That Works, Strategy Implementation, and Project Portfolio Management. He is the author of Culture Is The Bass: 7 Principles for Developing A Culture That Works, and the upcoming book, Building A Symphonic Company Culture: Unify, Strategize, and Execute Collectively for Optimum Results. He is the CEO of Principles of Execution (PofE), a Certified Minority Business Enterprise with over 20+ years experiencing working with large Federal and State Governments and Multi-National Corporations. Gerald provides an insightful and unique way of combining his experience and expertise as a professional bassist and a certified Portfolio Management Professional consultant. Find out how you can work with Gerald as your business coach or attend one of his upcoming programs