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Scoring Pains: Should You Use Business Drivers or Business Outcomes To Score Your Projects?

Scoring Pains: Should You Use Business Drivers or Business Outcomes To Score Your Projects?

Business Drivers are any important part of a business such has cost, capital expenditures, marketing, custom support or superior products, etc… They are Touch Points that influences an organization’s value.

Business Outcomes are items that the customer deems important and that addresses the customer pain points or an opportunity to enhance the customer’s perspective. Think Customer Focus, Getting the Customer’s Journey and Experience Right.

Gerald J. Leonard